Highly customizable commerce solution
3 countries live with more to come
Arabic language integration
Reduced time to launch new shops
Virgin Megastore is an international entertainment retailing chain, founded in early 1976 by Sir Richard Branson. In the MENA region, Virgin Megastore today is the leading entertainment lifestyle retailer. A one-stop-shop for all entertainment needs.
With its unique shopping experience and an omnichannel presence spanning physical stores, online stores, as well as a variety of supporting channels and services, Virgin Megastore has created a new dimension in entertainment retail.
Virgin Megastore MENA is part of Azadea Group, one of the top five retail groups in the region, operating over 600 stores in 13 markets, 53 brands across Fashion, F&B and Sports.
To stay in the leading position, Virgin Megastore had to modernize the existing commerce platform, making it highly flexible and ready for future new features.
Make the current platform modularized and highly customizable
Follow modern design standards and apply the same design for Arabic language
Enable different checkout processes for different product types
Enhance order-management process
Enable the sale of digital products and services
Multi-country and multi-language rollout
“In today’s time of omnichannel experiences, we know the importance of being able to quickly adapt to customer needs. Our upgraded commerce solution has everything we need to continuously adapt and introduce new features. We appreciate all the guidance and expert support of NETCONOMY. We work together on answering ever-changing customer needs, maximizing business value while minimizing any technical risks.”
Thomas Prom, Regional Head of Omnichannel, Virgin Megastore MENA